Thursday, February 28, 2008

Hi I'm a Mac and I'm Microsoft's new ad campaign

AdAge is reporting that a new Windows Ad Blitz campaign has been awarded to Crispin, Porter & Bogusky.

The article in today's online edition values the campaign at 300 million US (however terms were not disclosed).

It also delves into the impact of the 'Hi, I'm a Mac' Apple campaign.

Take a few minutes for the read.

With Microsoft on the move from almost all of their divisions, including mobile, this should be interesting to watch as it unfolds.

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