Friday, November 5, 2010

Yahoo! launches Weekend Edition

It's probably not a bad idea.

While most of the the web players have become obsessed with 'real-time', Yahoo! is trying something in the opposite direction.

After posted moderately bad financials this week, Yahoo! has announced another initiative.

Sponsored by General Motors division Buick, Yahoo! is introducing Weekend Edition on Yahoo! News.

While it may sound relatively simple, the fact remains that there are lots of people that simply don't have the time to soak up much of anything other than work during the week.  Both AOL and Yahoo! have made significant investments in original content this past year, so the announcement by Yahoo! just makes sense as an extension of capabilities.

The question becomes ...

Will they be able to steer a large enough audience there and more importantly, not only make it 'sticky' but keep people coming back.

I guess we'll see, starting tomorrow, possibly today.

The press release from Yahoo! is here (at Business Wire) and the announcement just made to the Yahoo! Corporate blog is here.

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