Friday, July 25, 2008

Danny Sullivan's wife launches start up

It's actually been more than a few weeks since Lorna Harris launched in Beta.  The 'social news site for women' now appears to be slowly evolving.

Harris is married to Danny Sullivan, founder of Search Engine Watch (since sold) and currently owner of Search Engine Land (and it's other properties including Sphinn and SMX).

It's safe to say that the start-up will get a LOT of exposure as site continues to be developed. has taken a clean, relatively simple (and yes, SEO friendly :) approach to it's format.  News, Arts, House, Time-Off and Talk are the primary categories with 'Digg-like' voting onboard.

At this stage, it may be a ground floor opportunity to join for those that play in that space.

You can check out here.