Google has launched a new program to aggregate user product reviews from a multitude of websites across the web.The program, announced today, and appropriately called 'The Google Product Reviews Program', will compliment Google Product Search and proposes to deliver new traffic to your site (and potentially increased recognition of your brand) in exchange for re-publishing your user generated product reviews.
Initially, the program will use technology from Bazaarvoice but is promising to add more platforms soon.