CBS's 60 Minutes has literally spanned generations.
Like other long lasting 'brands', it appears 60 Minutes is looking to attract a younger (and/or wider) audience with the network's latest experiment.
They've already done Twitter and yes, there's a 60 minutes Facebook page.
Now, at the start of the show's 43rd season (Yes, you read that right), 60 Minutes is trying out some viewer interaction on YouTube.
Announced a short time ago on the YouTube Blog, you can now upload a short video (or comment) to the producers of 60 minutes directly to YouTube.
If CBS does this right, it could be potentially be a lot more interesting than when CNN (beginning with anchor Rick Sanchez) was arguably the first to introduce the multimedia (TV) audience to Twitter ... and other media quickly followed suit.
What would you say to Andy Rooney ? :)
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