Saturday, September 25, 2010

SMX East - This Year, A Must for Search Marketers

This year, SMX East, the search marketing expo put on by Search Engine Land's Danny Sullivan and co. returns to New York City on October 4th-6th.

That's less than two weeks from now.

Let me qualify this post.  I have NO connection to SEL or SMX, other than making a very occasional appearance on the social network Sphinn.  Over the years, I have attended more than a few SMX conferences in New York, Boston, Chicago and elsewhere. Most were a win - win, particularly when I was doing 'independent' SEO consulting.

So why the reason for this piece?

A couple of weeks ago, Google literally changed the game.  It was sort of predicted here (Yeah .... I'm a little proud of that :) and in one day, search changed in a big way.

Google Instant, contrary to numerous articles predicating that it will now cost advertisers more for their PPC (pay-per-click) campaigns, in my view, provides a new an exciting opportunity.  An opportunity for SEO and certainly an opportunity for PPC.

Keywords and 'Keyword Phrases' are now more important than ever ..... and Google still represents approximately 65-70 per cent of the searches done on the Internet.

Just do it.

The Google Instant dialog is just beginning among search experts. It's going to be fascinating ... and it's important.

According to the SMX East website (as of this post), there are still discounts available and there's a stellar roster of speakers this year.

I doubt you'll find anyone in the business whose thinking wasn't changed just a little but attending SMX in the past  ... from beginners to experts.

If you can't afford it, go the 'networking' or' 'expo' route.

I'm predicting this will be one of the more important east coast advertising / search conventions in recent years.

The parties aren't bad either :)

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