Friday, November 23, 2007

Microsoft partners with portals - Live.com releases co-branding

The Microsoft Online Services Division announced a some recent initiatives this past week.

The most notable was the release of a few 'co-branded' Live.com portal pages.

Examples:
quest.live.com
verizon.live.com
lenovo.live.com

Co-branding has always been an effective marketing tool.

Will it work on the web ? We'll see :)

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