It wasn't the first time emerging technology was featured on CSI.
Last season, it was (you guessed it), Twitter.
Then, of course, there was the unexpected appearance of CSI Miami's David Caruso at Pubcon. SEO people and others were surprised before Caruso announced he was a partner in a 'new technology company'. (Tamar Weinberg posted a few photos to Flickr).
Tonight, after a pretty elaborate demonstration of Microsoft Live Labs Photosynth (on a very large high resolution screen), it was Eddie Cahill who got the line, "It's Microsoft's world, I'm just living in it".
The new episode "Laundromat Casino" aired on CBS television. Replays will be available here.