Google main index grouping results for some keywords

There was some discussion over the weekend that 'new results' were being seen, particularly in the hotel, restaurant and events sectors, with Google now grouping ten results in the main index near the top of the page.

Apparently those results have now proliferated and we found it 'happening' this morning under a variety of direct keyword searches.

A few screenshots are below. Relevant? Positively.

Will the effect be positive or negative from PPC buyers in those sectors? We'll see.





Update Jan 30: A much more in-depth look at Google's new expanded search results has been posted to SearchEngineLand by Danny Sullivan here