First, it was a Facebook application. Last week, word came that the NY Times Company was part of consortium investing 29 million dollars in Automattic, parent of WordPress, the predominant blog publishing platform.
There's simply no doubt, as noted in our last post, that the NY Times is one of the mainsteam media companies that 'gets it'.
If you want to grow and prosper, you need to target a larger and lasting audience.
Here in the U.S., that audience is the children of the Baby Boom generation, many still in college. Others, beginning new careers and networking like never before.
It is these young adults that are, and will be, the largest consuming audience for the foreseeable future.
It is also this group that uses cell phones, more than any other demographic, for their music, information, video, texting, and more.
This past Friday, the NY Times Company issued a press release that they will be delivering news and opinion to cellphones.
While many other media companies have also embraced the various mobile platform(s), the spectrum of information that the Times intends to deliver is much broader and includes real estate, numerous op-ed columns, stock quotes, movie reviews, business news, health, environment and a variety of other sections of the newspaper.
The mobile version of the NY Times can be found at http://mobile.nytimes.com . Keywords for specific interests can be found in the press release here, as well as next to each article in the print version of the newspaper.