I suppose it doesn't take a rocket scientist to understand what was going on, on the Fox Business Channel tonight.
While CNBC, Bloomberg and others were off covering stuff I really didn't care that much about, Fox Business was discussing the 'Microsoft buying Facebook' rumor that's proliferating the web tonight.
The panel was diverse and pretty good. There were some great points made by all.
Behind it all was more Murdoch genius.
Boomtown's Kara Swisher was on the panel. There must have been 15 or 20 plugs for AllthingsD.
Boomtown is Swisher's column on AllThingsD. AllThingsD is part of Dow Jones. Dow Jones is now part of News Corp. It really sounds simple doesn't it?
Murdoch is doing what Gates and Google have already done. Slowly and methodically getting into the eyes (then pockets) of almost everyone in America (or, in the Internet's case, the world?).
It's not just about Fox. There's much more going on here ... and it all works together, without screaming 'anti-trust!'. Brilliant.
So forget about all this Microsoft / Yahoo stuff.
Keep a close eye on News Corp.