With the recent decline in the US dollar, we noted a unique keyword buying and marketing trend this week. CANADA.
Canadian shoppers not only make up a good portion of EBay buyers, but they also TRAVEL quite a bit in the US, vacation here, and come down to our malls to shop for the holidays.
They are used to 'high' gas prices and have been for years.
We noticed a significant increase in geo-targeting Canada this week, most actively by Real Estate companies seeking a 'fresh' market No doubt, the current exchange rate makes it much more interesting for Canadian shoppers potentially buy second homes or land here (and noone really knows how long it will last).
Other merchandisers in the US were targeting Canadians as well throughout the week in larger numbers.
It'll be interesting to see how long this trend continues.