Political leaders and media outlets also 'crossed lines' with CNN continuing live 'Breaking News' coverage and personalities such as long-time democratic strategist (and CNN political contributor) James Carville delivering numerous interviews lambasting the Obama administation for their handling of what has been called the 'worst environmental disaster in America's history'.
The Huffington Post is all over it as well with a dedicated page.
Earlier today, rival cable new networks CNN and Fox News both delivered reports (with similar stories published Sunday by The New York Times and BusinessWeek) that BP and the US Minerals Management Service knew as early as March of this year that there were serious problems growing at the drilling site.
For BP, it has been an ongoing public relations nightmare. Hundreds of news outlets broadcast the live underwater camera that actually started on BP's own website.
As it became clearer that the latest effort would not be completed by Tuesday, BP revamped it's corporate website to default, at least here in the US, to ongoing coverage of the spill. New local pages were added as well.
BP's social media team is now ramping up in a big way with streams, information, photos and video on Twitter, Facebook, Flickr, and YouTube.
The Internet is telling this story. No doubt the largest Internet public outcry since the Iran protests took to Twitter last year.
This year ... the news is coming from right here.