Those visiting the website of News Corp's NY Post this morning got a glimpse of unusual, or at least new, web advertising.
While in the traditional days of journalism, the front and back page of a newspaper or magazine were typically the most expensive to advertise on, this morning, Microsoft's Bing search engine bought .... the background.
To the dismay of many, the Post still uses pop-up ads but most are now blocked by modern web browser pop-up blockers.
This somewhat unconventional approach not only is 'above the fold' but actually makes the Post look better :)
Bing ads are also found throughout today's morning edition but there's a new and useful twist here, that may just help news and other sites monetize effectively.
Assuming it's still up when you read this, you can check it out here.