Wednesday, December 5, 2007

An unconventional way to buy PPC keywords

Why I don't buy the keywords the search engines recommend (sometimes).

Over the years, I've probably tried at least 50 keyword 'scientific' programs. Many are very good, and the suggestions from the search engines are good ... but prepare that budget!

On numerous occasions, I've tried what I like to call 'real world searching'. While the search engines can give you a good take on the numbers of what people are searching it isn't always the way to go for YOUR campaign, particularly in niche markets.

So give this a spin and let me know how it works for you. The next time you're in an office with 20 or 30 people, try this little test.

"If you were looking for this, what would you search?". Tell them to write it down and go ahead and search it. Ask them which search engine they used. Look at the results on each monitor. Were they relevant results?. What their query decent?

Want to find a whole bunch of very low budget keywords that may just help you save a few bucks and not have to buy 'the entire set' to compete. Give it a go.

To our friends in Seattle, we hope the water retreats soon!
Charlie Anzman

No comments: