In an attempt to protect the copyrights of uploaded videos on YouTube, the video sharing website today launched their "Video Identification Beta" content management tool.
Touted as a proprietary system still undergoing some fine-tuning (hence, the 'Beta' designation), YouTube is saying the new system goes "beyond their legal responsibilities" with three primary goals, "accurate identification, choice for copyright holders, and a greater user experience".
Since YouTube's acquisition by Google, the site has been targeted by numerous large (and small) media companies, some suing for copyright infringment, and others setting up similar websites to attempt to compete with YouTube.
A full explanation from YouTube, just posted to the web, can be found here.
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