This past week I've read more 'Page Rank' updates than I care to think about. It reminds me of the time when the 'Google Dance' used to happen at the same time, and everyone was out there checking the datacenters to see (maybe) where they we going to land.
If you're working on a website that belongs in the 'top-10' for a particular keyword, there's a good chance, with simple SEO practices, it will end up there. Yes, even in a highly-competitive market!
One website that I checked this morning which belongs in No. one position for a specific keyword is still very much there. It's a coveted keyword and the PR of the site is THREE.
The unfortunate story is that we do have an environment where people are finding it necessary to load some of these sites with malware or a bunch of pop-ups with tracking cookies.
Therein lies Google's challenge, particularly in the Blog Search arena. Would you want Cutt's job in this environment ??
So, if you've been around for a while, think back to the Google Dance days. Big Daddy has lots of kids now! Chill out for a week or two before you panic.
Better yet, take a deep breathe before you post something crazy to your blog!
Just 'my two cents' for the weekend