I have to admit that I've been overlooking searchenginewatch.com somewhat (more than somewhat?) since part of the original team started searchengineland.com.
Re-visiting the site this afternoon, I came across a piece posted this past Wednesday by Kevin Ryan. At that very moment, I was doing 'a little' in-house SEO.
This article is a must-read if you do, or have done any in-house SEM or SEO!
Kevin, you had the whole team laughing on the floor, and all of a sudden feeling like they weren't alone anymore.
Just Great Stuff.