Saturday, November 10, 2007

Justine, Arrington, Malik and the BlogWorldExpo snafu

Bloggers that attended this week's BlogWorldExpo conference in Las Vegas are complaining all over the web, that two speakers, Mike Arrington (TechCrunch) and Om Malik (GigaOM) 'missed' the conference and were replaced at the last minute by Justine Ezarik.

The story was even picked up by the mainstream media late Saturday. I suppose one question is "How could Mike have forgotten when, in fact, TechCrunch employees were at the Expo?".

It really doesn't matter.

What does, is that the so-called controversy has now made Justine 'a commodity'.

The news reports will continue no doubt, and mysteriously, her websites will gain more and bigger advertisers. Everyone else will forgive Arrington and Malik.

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