Google's upcoming Open Social, a challenger to Facebook has made news around the Web and in print the past few days. Details of the platform and open API are expected November 5th.
Many prominent possible participants (including MySpace and others) have been mentioned.
Overlooked?
One apparent participant, who was discussing the Open Social API as early as Tuesday, is Marc Andreessen (yes, of Netscape fame) who was posting videos and screenshots to his Ning Blog.
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